Saturday, 5 September 2009

How a meerkat became a social media hero

Whatever you think of the new puppet adverts, Compare the Meerkat has certainly been a category-busting campaign that has succeeded in taking a frankly dull subject and creating an instantly recognisable brand identity.

You can read more about how they did it 'How a meerkat became a social media hero, creating a cult brand' in the World Advertising Research Council's Admap magazine this month.

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