Tuesday, 8 September 2009

Challenges for financial services marketers

This post may be a year old but it's still got plenty for financial services marketers to think about.

It's an American interview with Bryan Stapp, former CMO of Quicken Loans and current Chief Marketer of Loud Amplifier Marketing, talking about the need for marketers to concentrate on building trust - and challenging us to think harder about how we build relationships with our clients.

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